Vitamin Water Commercial

I have posted my dislike of Vitamin Water in the past, but this commercial was the real kicker. LeBron James is a lawyer, defending his client who apparently had nothing to do with a man falling down the elevator shaft. James is portrayed as an outstanding lawyer due to the benefits of Vitamin Water. The closing statement of the commercial boasts that Vitamin Water has vitamins, electrolytes, and no sodium.

Very interesting since sodium is an electrolyte...a very important electrolyte actually. Electrolytes are ions that will conduct electricity when present in a solution. Within the human body, they are necessary to maintain fluid balance. Sodium is present surrounding the cells and is needed to maintain the cell pressure. Sodium affects heart beat and the function of muscles. The sodium also transports electrical signals and helps with communication among organs.

Many athletes who have suffered from dehydration understand the importance of sodium. During high heats or extensive exercise, the body obviously produces more sweat. Sweat contains sodium, so the result is depleted sodium levels. Once sodium levels get too low, the body doesn't hold on to water, making levels of dehydration worse.

Vitamin Water should not be used to replace water because of its high amount of sugar. Vitamin Water should not be used as a sports drink because of its lack of sodium.