Ever had the brightly colored liquid Coca-Cola calls Vitamin Water thinking you were doing your body a favor? Hardly. You might as well have picked up that Coca-Cola with the amount of sugar Glaceau's drink carries. Each 20 ounce serving packs in nearly 8 teaspoons of sugar (33 grams), about 75% of what the USDA suggests should be our sugar limitations, and pretty similar to the amount of sugar in a soda (39 grams for a 12 ounce can).
Vitamin Water may harvest a few extra vitamins, but the catch is the sugar. Sugar actually leaches the vitamins out of the body as it is digested, leaving the body in a state of stress. The words that the company's marketing department uses to describe the drink- "defense," "rescue," "energy" - have earned the company large profits, leaving consumers with a false sense of health. Now Coca-Cola is being sued by the Center for Science in the Public Interest for their "multi-v" health claims.
Next time you exercise and reach for your hydration, make it water. Save yourself 100 calories (equivalent to over 10 minutes on the rowing machine!) and give your body what it really needs.
Tuesday, February 3, 2009
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